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Free Search Engine and Optimisation

S.E.O. [Search Engine Optimisation]

Is your website search engine optimised? Do you know if people can find your website using a search engine? If you are not appearing on the first page of the popular search engines for your keywords, then you are probably missing out on a lot of potential traffic. Impact Web Masters can help you to rectify the situation, so over time, your website will be listed highly under the search terms you have chosen.

The search engine optimisation process

Search engine optimisation is fine tuning your website so that it will be highly regarded by search engines. A highly regarded website will mean high rankings when people search against your keywords. Your keywords are important. In order to optimise your website, there are a number of key factors that have to assessed. This includes the quality of coding on your web pages, the relevancy of the actual page content in relation to your keywords, the accessibility of the website and also it's popularity. The good news is that search engines are designed to have to the same taste in websites as people, so if your website scores highly with the search engines the chances are that is will also be highly effective for your visitors.

What do search engines like?

It's very simple, Search engines like logical, well designed websites which contain relevant words and images related to the subject they are addressing. They like websites that follow a sensible architecture and are a reasonable size, this so they can decide that there is enough useful information on a page to make the overall website worthwhile. They like to see that the website is popular and that is it visited often. There are lots of behind the scenes optimisation techniques that can help the search engines read your site more effectively. Impact Web Masters will create search engine optimised websites from a fresh or can also evaluate your existing website and make changes to ensure it becomes the flavour of search engines.

What you can do now...

The first step is to visit Google or Yahoo and search for your web site. Initially search for your company name, if you don't appear under this then it's time to take action! Assuming you appeared within the search results; now try a search for a search term that you would like to found under. This could be your service or product offering e.g. ballet shoes. If that is too broad, you can narrow it down a bit e.g. specialist dancing shoes. You can also try breaking it down by geographical location. E.g. personal dancing shoes Northamptonshire. Hopefully you will have listed on one of the searches you have performed. If not then it's time to take a look at your website and see what can be done to improve things.

Think carefully about the search terms you would like to be found under, there is no point in your website is listed for a phrase nobody searches for! Impact Web Masters can advise on suitable keywords based on what terms are being searched for online. Once you have established your preferred keywords Impact Web Masters can advise and update your website to compliment these keywords.

Feel free to get in touch, we are happy to visit your site and evaluate what changes need to be made in order to improve the situation. After all what is the point of having a website if nobody can find it?